We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.


28 July 2017

Make your case with infographics

Just about every article you read on the topic of content marketing states that blogs are the cornerstone of a successful content marketing programme. So it might come as something of a surprise to learn that infographics actually outperform blogs. You may think that a blog post is inexpensive to ...   

21 July 2017

Readability - why your content may not be getting read

Whether you're a marketer at a law practice or an attorney writing content as part of your firm's content marketing initiative, you know that producing quality content is time consuming. If you find, after putting in the time to write content, that your audience is not reading it, you should ...   

14 July 2017

Why your law firm needs a content marketing editorial calendar

A content marketing editorial calendar is an essential planning document that gives you and your team a centralised way to plan what content you will deliver and when you need to have your content ready to post. The editorial calendar gives you a holistic view of your content marketing strategy ...   

26 June 2017

Search engine content versus social media content: why your law practice should include both in its content marketing strategy

Marketing content is marketing content, yes? If you read this blog regularly, you will know that we love to ask these seemingly simple questions, only to present you with a list of reasons why what you thought was true about marketing your law firm may not be quite so black ...   

15 June 2017

Why every law firm needs an online presence

Internet marketing is a broad landscape - one that is unchartered territory for many, if not most attorneys. However, as more and more potential business clients research their legal questions online, they find attorneys through their websites, on directory sites, through legal content aggregators such as Lexology Navigator or through ...   

25 May 2017

Know your customer - why you should create tailored content

In our last post, we talked about the importance of good content in terms of improving your search engine rankings. Now let's discuss good content in terms of what makes it 'good'. Creating unique, high-quality, educational content should be the number one task on your list if you want your ...