11 January 2017

Five website marketing metrics that every law firm needs to know -Part II

Last time, we began our discussion of key website metrics that every legal practice should track to drive more qualified prospects to its site. Let's continue today with a look at three other metrics you want to measure - average page views, average session duration and bounce rate - and ...   

12 December 2016

Five website marketing metrics that every law firm needs to know -Part I

Measurement is what makes marketing a science, rather than a superstition - Forbes magazine Your website is the single most important and most influential platform for your marketing content that you have at your disposal - and the most controllable. In our last post, we looked at the importance of ...   

12 December 2016

The importance of measurement in your content marketing

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker Your law firm has achieved its goal of rolling out a multi-channel content marketing initiative and your marketing team or attorneys are regularly contributing blog content, social media posts and ...   

28 November 2016

Finding the best content marketing channels for your law practice

You've secured executive buy-in to embark on a content marketing programme for your law firm. Congratulations! Your practice is sure to benefit; after all, there are so many excellent content channels to tap into - such as new content areas for your website, a corporate blog, white papers for download, ...   

21 November 2016

Seven important content marketing channels for law practices

If you want to generate awareness for your law firm, demonstrate expertise in a specific area of law, and attract more clients, adding content marketing channels to your marketing mix is the way to go. By creating targeted content, including a keyword-rich corporate website, regular blog posts and a strong ...   

14 November 2016

How to develop a content marketing strategy (and why you need one)

Your law practice has made the smart decision to embrace content marketing to attract new clients and build loyalty. Now what? Just as every case requires a strategy in order to be successful, a good content marketing programme begins with a content marketing strategy. Here are some tips to help ...