We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.


14 July 2017

Why your law firm needs a content marketing editorial calendar

A content marketing editorial calendar is an essential planning document that gives you and your team a centralised way to plan what content you will deliver and when you need to have your content ready to post. The editorial calendar gives you a holistic view of your content marketing strategy ...   

26 June 2017

Search engine content versus social media content: why your law practice should include both in its content marketing strategy

Marketing content is marketing content, yes? If you read this blog regularly, you will know that we love to ask these seemingly simple questions, only to present you with a list of reasons why what you thought was true about marketing your law firm may not be quite so black ...   

15 June 2017

Why every law firm needs an online presence

Internet marketing is a broad landscape - one that is unchartered territory for many, if not most attorneys. However, as more and more potential business clients research their legal questions online, they find attorneys through their websites, on directory sites, through legal content aggregators such as Lexology Navigator or through ...   

25 May 2017

Know your customer - why you should create tailored content

In our last post, we talked about the importance of good content in terms of improving your search engine rankings. Now let's discuss good content in terms of what makes it 'good'. Creating unique, high-quality, educational content should be the number one task on your list if you want your ...   

18 May 2017

SEO 101: What attorneys need to know

As marketers, we're responsible for staying on top of the latest online marketing trends. The most important information you need to know is how to drive targeted traffic to your law firm's website. This is where search engine optimisation (SEO) comes in. If you don't know the first thing about ...   

17 May 2017

The lawyer's guide to using LinkedIn as a marketing tool

The premier online professional networking and employment-oriented website, LinkedIn has more than 467 million accounts, 106 million of which are active. With those kinds of stats, there are many reasons why lawyers should use LinkedIn as a marketing tool, yet many lawyers we have spoken with are unsure about how ...