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Blog / Looking at your content

08 October 2019

Getting your content out to the right audience can be a challenge to prepare for, as you want your content to be engaging while also using the correct tools to get the right eyes on what you are discussing.

Regardless of what marketing channels you use, the quality of your content should be high on your priority list. Understanding your organisation’s tone of voice and making sure you connect with the reader will be key to producing content that will gain a greater interaction and even bring in leads.

For longer pieces of content such as articles on trending topics, you’ll know that you won’t need to make your content short and to the point. In fact, you want to be stating your opinion, expertise and what you can offer, which can prompt the reader to get in contact with you and may in turn generate leads for your organisation.

We understand that while you contribute to Lexology over various work areas and jurisdictions, you want other users to engage with your content, share it with their colleagues and friends, and make direct contact with you. With its ever-growing subscriber base, Lexology brings your content to the right audience at the right time – allowing you to become a knowledgeable resource through our platform.

Here are five questions to ask yourself regarding your content:
• Is my content displaying my expertise clearly enough to the reader?
• Have I posed a question to the reader to get them thinking aloud?
• Do I need a call to action for my content piece?
• Have I had someone else critique the piece?
• Does my content reflect my organisation’s tone of voice?

For advice on your content submissions on Lexology, contact us here.