Earlier this month we ran a webinar highlighting the key topics and themes that resonated with subscribers during 2017. This post summarises the key points we covered and reveals the top content tags and authors across Lexology during the year.
Lexology's content archive now holds more than 700,000 substantive legal articles. More than 320,000 subscribers receive a daily update digest of recently published content relevant to them. These subscribers are largely lawyers - both in-house and in private practice. Analysing the Lexology read data is the ideal way to understand which content marketing strategies play out best with buyers of legal services.We published 95,000 articles from our 800+ contributors in 2017, covering 184 countries in 20+ languages. Much of the most popular content covered the hot topics of the year driven by events, technological trends and key regulatory developments.
As the word cloud below shows, topics trending over the year ranged from headline hitters such as GDPR, Brexit and discrimination to perennial favourites like SEC, shareholder and USPTO.
Much of the most popular content focused on the issues that in-counsel work with every day, including contractual issues. The new stream of content from vendors to the legal space performed well, including "NDAs: A Logistical and Legal Nightmare" and "The Cybersecurity Dream Team: How to Approach Internal Auditing".
2017 also saw an impressive range of content types used on Lexology - from 'explainer' articles telling subscribers all about a topic, to 'sector impact' articles looking at how a specific sector should approach a new development. Checklists remain ever popular - even more so when covering a hot topic such as "Being prepared for Brexit - A checklist".
Of the pieces looking to explain a hot topic, 'The Difference between Blockchain and Bitcoin' from a Maltese firm did particularly well.
The popularity of the Lexology Navigator Q&A content over the year proves the value of providing structured content that can be used as a jumping off point for research.
In the last quarter of the year, sexual harassment featured highly among the most popular content. "Afraid you may be a sexual harasser? Some helpful dos and don'ts" is one of the articles that helped Robin Shea top our 2017 author leaderboard.
If you would like to learn more about "A year in review: content that flew!", including data on the top 10 articles read by different audiences (from all subscribers to in-house counsel in the banking sector), the full webinar recording is now available to view on demand. Contact customerservices@Lexology.com for a link to watch the webinar at your convenience.