The future is femtech
When Apple launched its iOS 8 HealthKit app in 2014, it claimed that users would be able to monitor all of the metrics in which they were most interested. And yet, one metric that a significant portion of Apple’s customers were likely to be interested in tracking (ie, their period) wasn’t covered by the app at all. This oversight in an industry dominated by male inventors and investors was disappointing, but unsurprising. However, fast forward five years and it looks like the landscape might finally be starting to change.