Tackling large-scale counterfeit networks is predicted to have the biggest impact on eroding brand value in 2020, according to IP experts. Meanwhile, the problem of counterfeiting continues to grow with advancements in technology. However, in many cases, brands still rely heavily on traditional investigative techniques such as private investigators and test purchasing to dismantle large-scale counterfeit networks. While these offline strategies are important, they need to be augmented with online tools to combat fakes. The synergy between analogue and digital techniques can go a long way in uncovering and combating counterfeit networks in the modern world.
The webinar will cover:
Platforms and policy manager
Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.
Detective superintendent at the Police Intellectual Property Crime Unit
Peter Ratcliffe joined the City of London Police in 1992, having completed a degree in history and politics. Since March 2017, Peter has held the role of detective superintendent responsible for the management of five national police units. These include police teams investigating bank fraud, insurance fraud, IP crime, overseas bribery and corruption, and the coordination of regional police teams protecting the UK from cybercrime.