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Advertising technology: legal compliance requirements to fully exploit adtech in your marketing strategies

ICT Legal Consulting


The nearly unlimited opportunities of present-day technologies grouped under the umbrella of ‘adtech’ – including cookies and other tracking technologies, programmatic advertising, and real-time bidding – also pose legal compliance challenges for businesses looking to take advantage of the latest marketing trends.

This webinar will provide participants with an understanding of the primary legal compliance considerations in order to understand and successfully mitigate legal risks relating to advertising technologies and take full advantage of their potential.

The webinar will examine the digital advertising supply chain and its products, identifying the duties, obligations and responsibilities of the relevant players derived from:

  • applicable legislation, such as the EU General Data Protection Regulation and the ePrivacy framework;
  • European data protection authority guidelines; and
  • reports and guidelines issued by leading industry members. 


Paolo Balboni 
Founding Partner

Paolo Balboni is a founding partner of ICT Legal Consulting, a law firm with offices in Milan, Bologna, Rome and Helsinki, an international hub in Amsterdam and multiple partner law firms around the world.

Dr Balboni (PhD) is a top-tier European information and communication technology, privacy and data protection lawyer (admitted to the Milan Bar) and serves as data protection officer for various multinationals. He is also a professor of privacy, cybersecurity and IT contract law at the European Centre on Privacy and Cybersecurity within the Maastricht University Faculty of Law. In addition, Dr Balboni is a lead auditor (BS ISO/IEC 27001:2013, International Register of Certificated Auditors certified) and co-chair of the Cloud Security Alliance Privacy Level Agreement Working Group.


Paolo Balboni


21 January 2020
16:00 - 16:55 UTC
55 min