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2020 trends: futureproofing your brand protection strategy

Red Points


In 2018 e-commerce sales accounted for 51.9% of all retail growth. On its own, e-commerce grew 15% that year. Even products that were once thought of as impossible to sell online have taken centre stage. 

New worlds open up for brands that take a multi-channel approach. Social selling, web stores, meta-marketplaces and more offer touchpoints that reach customers around the globe. Chat, forums and social channels let brands respond to customers in any time zone. However, legitimate brands are not the only ones taking advantage of the online world. 

Technological advances that open up online commerce for brands continue to create a playground for bad actors. Even with evolving legislation, counterfeit sellers keep finding ways to exploit new channels. Apps that are not designed for e-commerce are being exploited: short-form video formats such as Tik-Tok and encrypted messaging apps like WeChat support covert operations. 

Based on insights from 600+ customers, survey responses from 100+ IP experts and industry commentary, Red Points has gathered key information to help IP and brand protection experts navigate the terrain in 2020. By joining this webinar you will learn: 

  • Top trends set to affect the e-commerce/IP landscape in 2020
  • Top AI trends set to change the game for brand protection
  • Key developments in the global political landscape set to disrupt the brand protection space


Daniel Shapiro, Director of Brand Intelligence, Red Points 

Daniel Shapiro brings over 30 years of entrepreneurial leadership to Red Points. His keen knowledge in intellectual property comes from his experience in building and leading a global brand protection team at a major marketplace platform. His customer-centric background and leadership expertise create the foundation for building long and prosperous partnerships.


Jorij Abraham, General Manager, The E-commerce Foundation 

Jorij Abraham has been part of the international e-commerce community since 1997. From 2013 to 2017 he was director of research  and advice at the European Ecommerce Association. He now is managing director of the E-commerce Foundation, whose mission is to foster global digital trade. He is also e-commerce professor at the University of Applies Sciences, TIO. 


4 December 2019
16:00 - 16:55 UTC
55 min