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Cookies, newsletters and online advertising – what businesses need to know

Freshfields Bruckhaus Deringer LLP


Cookies, newsletters and online advertising are a vital part of doing business online for many organisations. This webinar will provide insights and practical considerations to mitigate the many risks associated with such ePrivacy activities in the European Union, both under the current EU ePrivacy Directive and the EU General Data Protection Regulation (GDPR), as well as the upcoming ePrivacy Regulation. The webinar will also discuss how and to what extent non-EU based organisations are subject to these rules.

Topics to be covered include:

  • The current ePrivacy Directive and its relationship with the GDPR
  • The draft ePrivacy Regulation and its relationship with the GDPR
  • Websites and use of cookies – what to consider when drafting website privacy and cookie policies
  • Online advertising – what to consider in online marketing activities
  • Unsolicited communication – what to consider when making marketing calls and sending out newsletters


Gernot Fritz
Principal associate

Gernot Fritz is a principal associate and attorney at law in the global transactions group and member of the technology, media and telecoms (TMT) team with international law firm Freshfields Bruckhaus Deringer. Based at the Vienna office, he has extensive experience in advising multinational and domestic clients from many different business sectors on navigating the EU data protection and ePrivacy regulatory framework. Further to a strong data and data protection focus in both the transactional and the non-transactional context, Mr Fritz specialises in assisting clients on the legal implications of and setting up data-driven innovation and digital projects, as well as projects involving legal tech. His academic degrees in computer science (software and information engineering, and computational intelligence) provide him with a deep understanding of the technical aspects arising in TMT matters.


Gernot Fritz


22 October 2019
15:00 - 15:55 UTC
55 min