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Sweepstakes and contests: what healthcare organisations need to know

Manatt Phelps & Phillips LLP


Prize promotions such as sweepstakes, contests and giveaways are popular and effective ways for healthcare organisations to attract, engage and retain customers; increase brand awareness; and – for non-profits – raise funds. However, they are governed by a vast array of US state and federal laws. Those unaware of the regulations may find themselves facing serious legal and public relations repercussions – including significant fines and even criminal prosecution.

How can you safely navigate the potential minefield of laws and regulations governing prize promotions? How can you reap the business rewards without triggering the legal risks? And what added regulatory issues increase the complexity for healthcare organisations? Find out in this webinar.

Among other things, the webinar will:

  • Explain the difference between a sweepstakes and a contest – and why that difference matters
  • Review the key legal requirements for conducting a sweepstakes or contest
  • Discuss how to promote a sweepstakes or contest effectively and safely, including best practices for complying with disclosure requirements
  • Explore the special concerns when running sweepstakes or contests using social media platforms
  • Examine how the Health Insurance Portability and Accountability Act (HIPAA) and other healthcare regulatory issues come into play when collecting entry information and awarding prizes

Even if you can’t make the original broadcast, register now and you will receive a link to view the webinar on demand.

Continuing legal education (CLE) credit is available for this webinar for US based attorneys in elgible jurisdictions. 


Randi Seigel
Partner, Manatt Health

Randi Seigel’s practice focuses on advising health systems, long-term and post-acute care providers, physician practices, national and regional Medicare and Medicaid Advantage plans, healthcare start-ups and other healthcare stakeholders. She provides legal and strategic guidance across a variety of critical areas, including HIPAA and state privacy laws, corporate practice of medicine, Medicare and Medicaid conditions of participation and billing, fraud and abuse, compliance programme requirements and other regulatory and enforcement matters. She also has experience in providing regulatory and healthcare advice on a variety of complex transactions within the healthcare industry.

Po Yi
Partner, Advertising, Marketing and Media

With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counselling on transactional and regulatory matters in advertising, entertainment and digital media. She works with clients in strategically assessing competitive and regulatory compliance challenges; negotiating business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, agency agreements and talent endorsements; and developing and implementing advertising and marketing programmes across multiple platforms.


Randi Seigel
Po Yi


12 June 2019
17:00 - 17:55 UTC
55 min