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Managing the Trademark Asset Lifecycle 2017

World Trademark Review

23 March 2017

Munich Germany

Event Details

Look beyond the legal aspect of trademarks

Recent surveys of in-house counsel suggest that more than a third of IP departments have gone over budget this year, with corporate funding for many trademark teams not expected to increase any time soon. Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.

About this event

After two highly successful US events, Managing the Trademark Asset Lifecycle, the industry’s unique trademark event, is coming to Europe.

We are pleased to announce that registration is now open for the interactive forum, taking place on March 23 2017 in Munich. Register now to secure your seat! 

Sessions include:

  • Keynote: Missives from the top: a CEO’s perspective on trademarks
  • Panel Q&A: Friend or foe? The marketing perspective on trademarks and counsel
  • Spreading the message: fostering cross-enterprise understanding
  • The 360-degree view of brand portfolio building
  • More than a number: the practical payback of brand valuation
  • The financial management of brands: how trademark counsel can add value
  • The revenue generation game: monetising brands in the marketplace
  • WHEN

  • Thursday, March 23, 2017
    07:45 - 18:30
    W. Europe Time


  • Konferenzzentrum Munich, Germany
    Lazarettstraße 33
    München 80636