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Navigating greenwashing risk in consumer advertising claims

White & Case


Against the backdrop of corporates’ growing temptation to spotlight their ‘green’ credentials, during this webinar, our panelists will survey explore the latest trends in connection with greenwashing risk across key markets: EU, France, Germany, the UK and the US. 

Our panellists will take the audience through (1) recent litigation and enforcement trends before domestic courts and self-regulatory authorities and (2) the evolving regional and national laws, as well as voluntary guidance in this space. 

Our experts will share key takeaways for each jurisdiction on how companies can mitigate greenwashing risk, while responsibly and accurately reflecting their sustainability progress. 




Genevra Forwood

Partner, Brussels, London




Markus Mette

Partner, Hamburg

Markus handles greenwashing litigation in Germany


Yann Utzschneider

Partner, Paris

Yann Utzschneider leads the Paris office's Competition, EU Law and Economic Regulation practice at White & Case. Yann focuses on competition, distribution and consumer law, with extensive expertise in notification of concentrations, cartels, abuse of dominant position, major distribution and litigation.

He is currently in charge of various EU and French cases relating to abuse of dominant positions and anti-competitive practices and also greenwashing litigation across a wide range of industry sectors, including consumer goods, banking and pharmaceuticals.


Lawson Caisley

Partner, London

Lawson leads our UK disputes team and covers UK developments in this space 




Anna Naydonov

Partner, Washington DC