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Covering Your Ads Blog Blog

Articles: 1-10 of 25

Winning the Gold: Why Venue Owners Need to Consider the Importance of Flexibility in Sponsorship Agreements

Global, USA - May 1 2018 Sponsorship rights are a critical component of the revenue stream for almost every major venue in the United States. Long-term sponsorship deals not…

Are Your Product Warnings Prop 65 Compliant? With New Changes Coming, It’s Time to Re-Evaluate

USA - January 25 2018 Prop 65 is a California law that requires California consumers receive warnings regarding the presence of chemicals that cause cancer or reproductive…

Reading Between the Blurred Lines

USA - January 16 2018 The Federal Trade Commission recently released a Staff Report regarding consumer recognition of native and search advertising entitled “Blurred Lines”…

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

USA - January 11 2018 The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and…

FTC Workshop Provides Insight on Best Practices to Mitigate Informational Injuries

USA - December 28 2017 On December 12, 2017, the FTC hosted a workshop to discuss informational injuries that consumers may suffer when their personal information is…

Deadline Approaching: Action Required by December 31 To Avoid Losing DMCA Safe Harbor Protection

USA - October 25 2017 The U.S. Copyright Office is making changes to the Digital Millennium Copyright Act (DMCA) safe harbor agent registration process. The changes impact…

Behavioral Advertising Company That Dropped “Zombie” Cookies Can’t Use Verizon’s Arbitration Clause To Avoid Class Action Lawsuit

USA - October 25 2017 The 9th Circuit Court of Appeals ruled that a non-party online behavioral advertising firm could not benefit from the arbitration clause in the…

Paid to Post? #FTCAdvice for Influencers

USA - September 29 2017 In our previous blog post, “#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements,” we discussed a…

#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements

USA - September 19 2017 In 2017, being a “social media influencer” can mean big bucks. Companies are increasingly eager to pay individuals with large social media followings…

Privacy Hat Trick: Three New State Laws to Juggle

USA - July 31 2017 Nevada, Oregon and New Jersey recently passed laws focusing on the collection of consumer information, serving as a reminder for advertisers…