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Covering Your Ads Blog Blog

Articles: 1-10 of 17

#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements

USA - September 19 2017 In 2017, being a “social media influencer” can mean big bucks. Companies are increasingly eager to pay individuals with large social media followings…

Privacy Hat Trick: Three New State Laws to Juggle

USA - July 31 2017 Nevada, Oregon and New Jersey recently passed laws focusing on the collection of consumer information, serving as a reminder for advertisers…

A Deeper Dive Into the FTC Crack-Down on Social Media Influencers: What You Should Know Before You Post

USA - July 18 2017 In our previous blog post, “Brands Beware!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides,” we reported that the Federal…

Political Polarization in a Programmatic World

USA - July 13 2017 In an era of heightened political awareness and division, brands are more and more sensitive to the nature of the content where their online ads are…

Dish Network to Dish Out $341M for TCPA Violations

USA - June 30 2017 Two recent judgements against Dish Network LLC (“Dish”) for violations of the Telephone Consumer Protection Act (TCPA) and similar state and federal…

Brands Beware!!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides

USA - April 24 2017 In response to a petition from a coalition of consumer groups last year complaining about the need for disclosures by social media influencers, the…

Consumer Review Fairness Act’s Point of “No Return”

USA - April 17 2017 On December 14, 2016 the United States Congress passed an act known as the "Consumer Review Fairness Act of 2016" ("CRFA"). The stated goal of this…

#ShowMeTheMoney: Sofia Vergara’s Settlement of Social Media False Endorsement Lawsuit Highlights Modern Legal Issue

USA - April 14 2017 Last month, Sofia Vergara, star of ABC’s Modern Family, reached a settlement in a lawsuit brought by the actress against beauty company Venus Concept…

Don’t Game Your Players with False Advertising

United Kingdom, USA - February 15 2017 Advertising for new games can present some troublesome legal issues, if due care is not taken. A recently concluded matter in the UK highlights an…

FTC Requires that iSpring’s “Built in USA” Claims Hold Water

USA - February 10 2017 On February 1, 2017, the Federal Trade Commission (“FTC”) and iSpring Water Systems, LLC (“iSpring”) reached a settlement regarding its false…