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Julia Anne Matheson

Hogan Lovells

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District Court in California recognizes plausible trademark rights over fictional Star Wars board game

USA - May 15 2018 To assert a successful infringement claim relative to a mark that has arguably never been used as a source identifier for “real world” products, and...

Gabriel Guerra Medellin.


To ‘Bland’ or Not To Bland? Trademark Implications

USA - February 12 2019 Companies are simplifying, or "blanding," their brands dropping unique fonts, words, and design elements left and right in favor of a pared down...

Brendan C. Quinn.


U.S. - Attorney’s fee awards in Lanham Act cases: An “exceptional” outcome

USA - June 20 2018 In this recent decision, the Fourth Circuit Court of Appeals clarified the requisite showing for obtaining an award of attorney fees under the Lanham...

Sarah Benowich.


U.S. - Reframing the Test for Genericness in the Soft Drink Wars

USA - July 18 2018 In late June, the Federal Circuit issued an opinion in the year-long litigation between Royal Crown Co., Inc. (“RC”) and The Coca-Cola Co. (“TCCC”)...

Sarah Benowich.


Federal Circuit revives Converse’s Chuck Taylor trademark and infringement claims

USA - November 6 2018 In a recent decision that illustrates the relevance of timing in evaluating the question of secondary meaning, the Court of Appeals of the Federal...

Gabriel Guerra Medellin.