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Julia Anne Matheson

Hogan Lovells

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Total Brand Care: How to legally obtain your desired brand

USA - August 21 2018 Brands can use trademarks to gain a competitive advantage in today’s crowded marketplace. An iconic trademark can be one of your biggest assets; a...


U.S. - Reframing the Test for Genericness in the Soft Drink Wars

USA - July 18 2018 In late June, the Federal Circuit issued an opinion in the year-long litigation between Royal Crown Co., Inc. (“RC”) and The Coca-Cola Co. (“TCCC”)...

Sarah Benowich.


U.S. - Attorney’s fee awards in Lanham Act cases: An “exceptional” outcome

USA - June 20 2018 In this recent decision, the Fourth Circuit Court of Appeals clarified the requisite showing for obtaining an award of attorney fees under the Lanham...

Sarah Benowich.


District Court in California recognizes plausible trademark rights over fictional Star Wars board game

USA - May 15 2018 To assert a successful infringement claim relative to a mark that has arguably never been used as a source identifier for “real world” products, and...

Gabriel Guerra Medellin.