Max Latchmore

Bird & Bird LLP

Articles

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Ahead of the game: why venture capital is a potential match-winner for sports clubs

USA - September 11 2019 In the wake of the announcement by Forbes Magazine this summer listing the world’s most valuable sports clubs, now is as good a time as any to...

ASA rules against Amazon on ‘One-Day Delivery’ promises to Amazon Prime customers

United Kingdom - August 31 2018 In the Ruling, the ASA concluded that in the context in which the claims were used a consumer would be likely to interpret the claim "One-Day...

Is HK9 the new CR7? Footballers and trade marks; who will be distinctive by the World Cup Final?

European Union - July 11 2018 In a recent ruling of the European General Court, Lionel Messi has followed in the footsteps of Wayne Rooney, Jamie Oliver and Nigella Lawson in...

Wearable Tech in Elite Sport

United Kingdom - April 17 2018 Wearable tech in the consumer market has traditionally seen wrist worn devices that can monitor performance, often in the form of fitness trackers and...