The indifferent but confused consumer: Perspectives on consumer psychology and its implications
Singapore - July 25 2017 Can a consumer be confused between two marks if he is indifferent towards the mark used in relation to the goods he is buying in the first place? In...
BrandWrites - May 2017
Australia, Denmark, European Union, Hungary, Poland, Singapore, Spain, United Kingdom - June 8 2017 At Bird & Bird we're passionate about brands. BrandWrites by Bird & Bird is an international publication that explores topical legal and industry...
Bettina Kövecses, Mascha Julia Grundmann, Mark Holah, Nick Aries, Patricia Collis, Manuel Lobato, Shehana Wijesena, Lars Karnøe, Oliver Smith.
Intellectual Property Office of Singapore Revises Fees for Patent and Trade Mark Protection
Singapore - February 13 2017 Reduced fees for patent search & examination and trade mark applications; but some increase in maintenance costs for patents and trade marks......
Acquisition of Food & Beverage Companies
Singapore - November 24 2016 Singapore prides itself on being a food lovers' paradise with offerings ranging from widely popular hawker fare to degustation menus catering to even...
Chye Shu Yi, Marcus Chow, Adele Lim.
Singapore - New Guidelines Released to Regulate Advertising on Digital Platforms
Singapore - September 28 2016 Presently, all advertisements published in Singapore must adhere to the Singapore Code of Advertising Practice ("the Code"), administered...
