Karin Soderberg

Bird & Bird LLP

Articles

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Swedish case law: Influencers have to properly identify marketing content, but only if it is marketing

Sweden - April 28 2020 A Swedish influencer and a sunglass company agreed that the influencer was to publish one post on Instagram, and one post on her blog to market the…

The Swedish Gambling Authority promotes a prompt implementation of B2B-licences for providers of gambling software

Sweden - June 18 2020 Karin Söderberg and Kajsa Zenk explain a new potential licensing regime promoted by the Swedish Gambling Authority as a way of curbing unlicensed…

The Swedish Consumer Agency publishes report on loot boxes and other gambling-like features in games

Sweden - February 24 2020 The SCA states that loot boxes or other gambling-like features in games could be regulated under the Swedish Gambling Act (2018) when prizes from…

First Swedish "Moderate Marketing” Ruling Issued

European Union, Sweden - February 5 2020 The Swedish Consumer Ombudsman sued Global Gaming’s subsidiary Elec Games for its marketing of the now defunct gambling platform Ninja Casino…