Guillaume de Villegas de Clercamp

Bird & Bird LLP

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Belgium has implemented the EU Geo-blocking Regulation

Belgium, European Union - June 4 2019 The long-awaited Regulation (EU) 2018/302 (the "Geo-blocking Regulation") entered into force on 3 December 2018. Six months later, Belgium has taken…

Charlotte Haine.

Water producer victorious before the General Court : the geographical name DEVIN can be registered as an EU trademark

European Union - November 1 2018 On 25 October 2018, the General Court overturned the first instance decision of the EUIPO's Cancellation Division and the subsequent appellate…

Auriane Schockaert, Benoit Van Asbroeck.

At a Glance: Retail Tech

Belgium, China, Denmark, Finland, France, Global, Italy, Spain, Sweden, United Arab Emirates, United Kingdom - December 11 2017 Our international Retail & Consumer Group takes a look at the latest developments around the world regarding retail tech: Europe Belgium When will…

Ben Hughes, Ella Mikkola, Michelle Chan, Roberto Camilli.

My brand is not there for your political speech

European Union - December 9 2016 Brand reputation is one of the most valuable assets businesses own. Trade mark owners will want to avoid undesired political exploitation of their…

Auriane Schockaert.

Comparative advertising – my brand is better than yours

European Union - May 5 2014 Comparative advertising is a double-edged sword: used in a legitimate manner, it helps stimulate competition between suppliers of goods and services…