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Technology Evolution in the Media Industry Supported by Pilot Program Allowing U.S. Trademark Registrations to be Updated

USA - November 16 2017 Media companies have changed the way they provide their goods and services to consumers as a result of ongoing evolutions in technology. A magazine...

John Carl (JC) Zwisler.


Cheerios yellow box rejected for trademark registration

USA - October 22 2017 In a precedential decision on August 22 2017, the Trademark Trial and Appeal Board (TTAB) in In re General Mills IP Holdings II, LLC (Serial 86757390)...


Under the 2EA: TTAB holds little mermaid merely descriptive for dolls

USA - August 18 2017 In a precedential decision in In re United Trademark Holdings, Inc, Serial 86836082 (June 13 2017), the Trademark Trial and Appeal Board (TTAB) has...

Danielle Weitzman.


It started with a mouse: TTAB reverses refusal of application by me and the mouse travel

USA - June 29 2017 In a non-precedential decision in In re Me and the Mouse Travel LLC, Serial 76717725 (April 21 2017), the Trademark Trial and Appeal Board (TTAB) held...

Danielle Weitzman.


Evaluating the USPTO’s efforts to clean up the U.S. trademark register

USA - February 14 2017 An ongoing issue for the United States Patent and Trademark Office (USPTO) has been the number of trademark registrations where registrants do not...