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How does your evidence measure up? ASA upholds complaint about exaggerated claims of water purification

United Kingdom - January 21 2021 The ASA upheld a complaint against Microlyscs ta CrazyCap following a complaint that its Facebook post, claiming that its bottle cap product killed...

Aysha Kaplankiran, Stuart Helmer.

Context is key: ASA dismisses complaint against a Laphroaig whisky ad accused of linking alcohol with sexual activity

United Kingdom - January 7 2021 The ASA did not uphold a complaint against Edrington-Beam Suntory UK Ltd ta Laphroaig following a complaint that its whisky ad linked alcohol to...

Aysha Kaplankiran, Stuart Helmer.

ASA upholds complaint against The Skinny Food Co over removal of genuine consumer reviews

United Kingdom - December 23 2020 The ASA has upheld a complaint against Not Guilty Food Co Ltd ta The Skinny Food Co, that removing genuine customer reviews was misleading. While...

Stuart Helmer.

ASA upholds complaint against Lidl's over-large discount claims

United Kingdom - December 17 2020 The ASA has upheld a complaint against Lidl, made by Aldi, that a series of eye-catching savings claims, based on recommended retail prices (“RRPs”)...

Stuart Helmer.

ASA upholds complaint against PayPal “£10 reward” promotion

United Kingdom - December 9 2020 An email from PayPal featured the subject line “Name long time no see. Here’s a £10 reward for you!” The headline claim in the body of the email...

Stuart Helmer.