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Branding 101 - Proper use of trademark symbols and attribution statements

USA - May 6 2016 In our companion post <link to the other post this week> we are talking about the importance of using your trademarks in a consistent manner…

Branding 101 - The Trademark Audit: Introduction

USA - May 3 2016 A trademark audit is at its most basic an asset inventory. But instead of tracking down and counting blood pressure monitors, otoscopes and scalpels…

Branding 101: Proper use of a trademark - It’s all in the grammar

USA - April 22 2016 A trademark is an adjective. It is not a noun or a verb. Why? Because, a trademark's purpose is to identify the source or origin of a product, NOT to…

Branding 101 - The Registration Process

USA - April 15 2016 The mark has been chosen, the trademark search was clear, and it has been decided that the mark should be registered. The next step in the process is…

Branding 101 - US Federal Trademark Registration - Why, Which, and When?

USA - April 7 2016 Once you have selected a trademark and it has been cleared for use, you can simply start using the mark. This will give you common law trademark…