Articles

Results 1 to 5 of 29


Branding 101: proper use of trademark symbols and attribution statements

USA - September 13 2013 In our companion post today, we are talking about the importance of using your trademarks in a consistent manner. This consistency helps consumers…

Branding 101: trademark descriptive fair use

USA - August 16 2013 Last week we discussed ways that you can use a competitor's mark in comparative advertising. This week we are discussing ways you can use a…

Branding 101: fair use of trademarks – nominative fair use

USA - August 23 2013 This week we are discussing ways you can use a third party's mark to identify the third party's goods or services while advertising your own. For…

Branding 101: laudatory trademarks – are they worth the effort?

USA - September 4 2013 In one of our first posts, we discussed the five categories of trademarks (Generic - Descriptive - Suggestive - Arbitrary - Fanciful) and how a mark…

Branding 101: evaluating comparative advertising

USA - August 9 2013 Today we are resuming our Branding 101 series! As we discussed previously, a trademark audit is an important inventory tool that should be used to be…