We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.
Results 1 to 5 of 29
Most popular |Most recent


Branding 101 - Should puffery be avoided in healthcare advertising?

USA - August 18 2016 Healthcare is a highly competitive market. Healthcare companies are hiring marketing teams to lure customers to their facility. This will invariably...


Branding 101 - Laudatory Trademarks: Are they worth the effort?

USA - August 12 2016 In one of our first posts, we discussed the five categories of trademarks (Generic - Descriptive - Suggestive - Arbitrary - Fanciful) and how a mark...


Branding 101 - Trademark Descriptive Fair Use

USA - July 1 2016 Last week we discussed ways that you can use a competitor’s mark in comparative advertising. This week we will discuss use of a mark in a descriptive...


Branding 101 - Trademark Audit: Evaluating Comparative Advertising

USA - June 22 2016 As we discussed previously, a Trademark Audit is an important inventory tool that should be used to be sure that the trademark assets of the company...


Branding 101: Trademark Usage Manuals

USA - May 20 2016 We have talked about why it is important to use your trademark consistently. The easiest way to be sure that everyone in your organization knows the...