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Branding 101 - Should puffery be avoided in healthcare advertising?

USA - August 18 2016 Healthcare is a highly competitive market. Healthcare companies are hiring marketing teams to lure customers to their facility. This will invariably…

Branding 101 - Laudatory Trademarks: Are they worth the effort?

USA - August 12 2016 In one of our first posts, we discussed the five categories of trademarks (Generic - Descriptive - Suggestive - Arbitrary - Fanciful) and how a mark…

Branding 101 - Trademark Descriptive Fair Use

USA - July 1 2016 Last week we discussed ways that you can use a competitor’s mark in comparative advertising. This week we will discuss use of a mark in a descriptive…

Branding 101 - Trademark Audit: Evaluating Comparative Advertising

USA - June 22 2016 As we discussed previously, a Trademark Audit is an important inventory tool that should be used to be sure that the trademark assets of the company…

Branding 101: Trademark Usage Manuals

USA - May 20 2016 We have talked about why it is important to use your trademark consistently. The easiest way to be sure that everyone in your organization knows the…