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Articles

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The Intersection Between Technology and Retail: The Use of Blockchain Technology in Tracking Supply Chains

USA - May 8 2019 In the past few years, many industries have poured resources into exploring how they can use blockchain to grow. The retail industry is no exception...

Daniel E. Rottenberg.

No More Lifetime Guarantees - The Importance of a Balanced Return Policy

USA - May 9 2018 In February 2018, L.L. Bean made the tough decision to change its lifetime return policy, which had been in existence for over a century. Following...

Andrew J. Ferren.

Looking Inside the Mind of a Gen Z Shopper

USA - November 15 2017 As the 2017 holiday season nears, consumers are getting ready to open their wallets and retailers are hoping their promotions will attract those...

Andrew J. Ferren.