Bérengère Denoel

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Brand marketing and "Made in France": precautions required!

France - March 3 2014 Enhancing one's products by claiming their origin has been an increasing trend over the past few years, as a great number of entrepreneurs now affix…

Should IPR owners monitor the use of their trademarks amongst all AdWords?

France - October 11 2013 This paper explores the underlying advantages, risks and issues in view of the decision of the French Supreme Court of Appeal of 14 May 2013 and the…

Surveiller sa marque parmi les AdWords ? Avantages, risques et enjeux au regard de l'arrêt de la Cour de cassation du 14/05/2013 et de l'ordonnance du TGI de Paris en date du 20/06/2013

France - October 4 2013 Par voie d’ordonnance et d’arrêt, les juridictions françaises ont récemment apporté un nouvel éclairage sur l’opportunité de surveiller sa marque…

From prevention to repression–beware of wine companies that borrow social network language!

France - August 8 2013 For companies that specialize in the manufacturing and sale of alcohol products, promoting their products on social networks and via smartphone…