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Advertising Law Snapshots Volume 1, Issue 16

USA - October 6 2016 CocoaVia daily cocoa extract supplement delivers the highest concentration of cocoa flavanols”. The superiority claim applies to all competitive...

Robert H. Newman, Paul D. McGrady, Brian L. Heidelberger, Ronald Y. Rothstein.


NARB Recommends T-Mobile to Modify Claims for Its Ditch and Switch Program

USA - September 27 2016 The National Advertising Division (NAD) previously recommended that T-Mobile discontinue using “pay off your phone,” “pay off every last cent,” and...

Idara E. Udofia.


Advertising Law Snapshots Volume 1, Issue 15

USA - September 22 2016 “Cheerios Protein” name is misleading because it says nothing about added sugar (and the product has more sugar than regular Cheerios)...

Robert H. Newman, Paul D. McGrady, Brian L. Heidelberger, Ronald Y. Rothstein.


Pinterest Quietly Updates Its Promotion Guidelines

USA - August 17 2016 Earlier this year, Pinterest quietly updated its guidelines for conducting contests and other types of promotions on the Pinterest platform. Those...


NAD Recommends Mars Modify CocoaVia Dietary Supplement Claim

USA - August 16 2016 After an National Advertising Division (NAD) inquiry, Mars Incorporated recently agreed to modify or permanently discontinue certain advertising...

Caroline W. Hudson.