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Will New FTC Endorsement Guidelines Make A #Hashtag of Influencer Advertising?

USA - March 11 2020 In a world where social media influencers can wield more power over consumers than network media buys, the Federal Trade Commission’s (FTC)…

FTC Releases New User-Friendly Disclosure Guidelines for Influencers

USA - November 13 2019 The Federal Trade Commission (FTC) is not hitting “like” on your influencer engagement campaign, and is down-voting your disclosures. Earlier this…

Renato Pérez.

Datapocalypse Now: Will The CCPA Cancel Digital Advertising?

USA - April 8 2019 When people talk about data privacy, or data collection, or tracking technology, or analytics, or click farms, or bots, or data brokers, or…

Katherine E. Armstrong.

Tech Brings Authentication Challenges In Ad And IP Cases

USA - March 28 2019 The ability of any individual, without access to sophisticated technology, to decipher the "authenticity" of any experience is diminishing daily…

Tore Thomas DeBella.

Let the Games Begin - But Only After the Rules Are In Place (Sweepstakes & Promotions Series Part 2)

USA - April 24 2017 As we mentioned last month in our kickoff post on this topic, we are excited to dive deeper into the world of sweepstakes and promotions law. This…

Mita K. Lakhia, Tore Thomas DeBella.