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Re-Register Takedown Agent or Lose Copyright Shield

USA - December 2 2016 If your website allows for posting of user-generated content and you filed an agent designation insulating you from copyright infringement claims...

Susan Okin Goldsmith.

Plaster of Paris: US Companies Get Wrapped in EU Data Privacy Rules

USA, European Union - December 17 2015 Have any data on people in the UK or France? New EU data privacy rules will be setting de facto global standards that will apply to US companies...

Scott S. Christie, Susan Okin Goldsmith, Amy J. Tindell.

'Initial interest confusion' in Amazon case is troubling

USA - August 11 2015 Though unusual, a line of controversial cases have held that trademark claims can be based on "initial interest confusion," in which the use of brand...

Susan Okin Goldsmith.

"Want Coke? Buy Pepsi!” is this confusing?

USA - July 27 2015 Suppose you walk into a greasy cheeseburger joint and ask for a Coke. A cook who looks remarkably like the late John Belushi doesn't say, "No...

Susan Okin Goldsmith.

Six tips for generating buzz without getting stung

USA - July 13 2015 A good marketing department knows how to generate product “buzz” by leveraging external influencers and promotions. The challenge for the company is...

Susan Okin Goldsmith.