Articles

Results 1 to 5 of 188
Most popular |Most recent


Not-On-The-Subway Series: Consumer Relevance - Fact or Fiction?

USA - May 27 2020 The heart wants what the heart wants. And consumers want what consumers want. Sometimes, though, what consumers want is based on something other than...

B2B Marketing Triggers FTC Complaint

USA - May 21 2020 The FTC's recent announcement about its complaint against a B2B marketer shows the importance of adhering to the basic principles of disclosure and...

Not-So-Free Free Trials: Part 2

USA - May 11 2020 Way back in September (in a galaxy far far away, or so it now seems), I blogged about a case brought by the FTC against several companies and...

Not-On-The-Subway Series: Celebrity Talk Back

USA - May 3 2020 Remember the Grammy’s a few years back, when Arby’s shouted out to Pharrell Williams on Twitter, requesting the return of its hat. (See here.) And...

EPA Tells Platforms to Get Illegal Disinfectants Off Their Sites

USA - April 26 2020 In early April, I blogged about the EPA’s efforts to fight scam marketers selling bogus disinfectant products. As detailed in EPA’s earlier release...