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Is it essential that words like "essential" should be free for all to use to describe things that are, well, essential?

United Kingdom - March 29 2022 Asda has announced that it is going to launch a range called Just Essentials. This is in response to the rising costs in the marketplace. Waitrose…

Should you add the ability to terminate Franchise Agreements as a result of war, sanctions, pandemics...?

Ukraine - March 23 2022 Franchise agreements are an excellent way to extend your brand into a new territory in a way that takes advantage of local knowledge and usually with…

How important is a name to a football club?

United Kingdom - March 7 2022 The news that Roman Abramovich has put Chelsea football club up for sale has been headline news for days. The club is clearly a valuable asset…

How to use trade marks to tell if the remote firm you have joined actually exists!

United Kingdom - February 24 2022 This is a bizarre and fascinating story that could perhaps only happen in a global lockdown time. Everyone was working remotely so it took some…

Unexpected collaborations demonstrate the need for brands to keep an open mind when looking to protect their trade marks

United Kingdom - February 10 2022 The trend for unusual and even shocking collaborations to spark social media traffic and publicity continues to grow. With more brand owners looking…