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Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide

USA - August 4 2017 Death by genericide is a painful way to go, for trademarks that is. When the public comes to think of a trademark as the common word for a product or...

3 Reasons Every Company Should Have a Business Transfer Clause in its Privacy Policy

USA - May 31 2017 Customer data is an extremely valuable business asset. It influences how companies communicate with customers, understand purchasing preferences...

Navigating the Lifecycle of an Eponymous Brand (Part 3)

USA - April 4 2017 In this three-part series, we identified three distinct seasons in the lifecycle of an eponymous brand: (1) Choosing the Brand, (2) Commercializing...

Navigating the Lifecycle of an Eponymous Brand (Part 2)

USA - March 11 2017 In this three-part series, we identified at least three distinct seasons in the lifecycle of an eponymous brand: (1) Choosing the Brand, (2)...

Navigating the Lifecycle of an Eponymous Brand (Part 1)

USA - February 20 2017 In Steven Covey's book, 7 Habits of Highly Effective People, he espouses the idea that "all things are created twice a mental (first) creation, and...