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Mind the Gap - The IP Protection law vs. reality in China

China - November 26 2020 The Enforcement Gap refers to the difference between legal theory on anti-counterfeiting; that is how the laws purport to prevent such illegal…

Jacob Chen, Sophia Hou.

When 1+1 is more than 2: IP Issues in Co-Branding in China

China - September 25 2020 In China’s hyper-competitive market, it seems that conventional marketing methods and predictable advertising tactics do not work effectively anymore…

Ya Wen.