Platform Changes Cause Influencer Anxiety
USA - March 1 2018 For influencers - individuals who through fame, expertise or charisma are able to affect the purchasing decisions of others - the platform is...
Holly A. Melton, Alan L. Friel.
Mattress Company and Reviewing Site Hit With Sanctions
USA - March 1 2018 Part of a burgeoning online bed-in-a-box mattress market, Purple Innovations is considered an up-and-comer in the industry. Like many of its peers...
Holly A. Melton, Alan L. Friel.
FTC Continues Inexorable Diet-Supplement Crusade
USA - March 1 2018 The Federal Trade Commission (FTC) and the Office of the Maine Attorney General are rounding up alleged offenders one by one. In 2014, Sensa...
Holly A. Melton, Alan L. Friel.
Ken’s Foods Sued for Slippery Olive Oil Claims
USA - March 1 2018 This February, two consumers brought a class action against Ken's Foods Inc. in the Central District of California over packaging claims regarding...
Holly A. Melton, Alan L. Friel.
Only a Little Quibble With the Kibble
USA - March 1 2018 The pet food manufacturer put together a commercial taking on rival dog food brands Pedigree and Cesar. In the spot, two pet-owner-and-dog pairs...
Holly A. Melton, Alan L. Friel.
