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FTC Issues Native Ad Guidance

USA - December 30 2015 We have been closely following the evolution of "native advertising" and the regulatory response since before the FTC's Workshop "Blurred Lines:...

Fernando A. Bohorquez, Jr., Alan L. Friel.

Industry regulatory organization to Outbrain and Gravity: interest-based native advertising must comply with self-regulatory principles

USA - November 9 2015 In two decisions issued last week, major native advertising players Gravity and Outbrain were found to have failed to comply with the online...

DAA begins enforcing its guidelines for mobile advertising this month: what you should know in order to prepare

USA - September 29 2015 Effective September 1, 2015, the Digital Advertising Alliance (DAA) is now enforcing its Self-Regulatory Principles for Online Behavioral Advertising...

Challenging delegated top-level domains: ICANN’s trademark post delegation dispute resolution procedure

Global - August 27 2014 This year, hundreds of new generic top-level domains (gTLDs) are changing the landscape of the Internet. The long-awaited result of ICANN's new gTLD...

David A. Einhorn.

FTC says that sponsors of Pinterest contests should require users to post pins with hashtags warning when pins are posted for a prize

USA - April 8 2014 In a March 20, 2014 closing letter sent to fashion company Cole Haan, the FTC warned that use of the hashtag WanderingSole in conjunction with a...

Gerald J. Ferguson.