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Better Ads Standard for Videos of 8 Minutes or Less

USA - February 11 2020 The Coalition for Better Ads, a group of companies and international trade organizations that aims to improve consumers’ experience with online…

Let the Games Begin: USOPC Releases Personal Sponsor Commitment

USA - January 28 2020 As the 2020 Tokyo Olympics draw nearer, the U.S. Olympic & Paralympic Committee (USOPC) has released the much-anticipated Personal Sponsor Commitment…

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Rule 40 Changes Create New Olympic Opportunities, Challenges

USA - December 5 2019 Advertisers may be able to take advantage of new marketing opportunities during the Olympic Games in 2020 thanks to the U.S. Olympic & Paralympic…

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Looking Ahead to Tokyo 2020

Germany, USA - October 1 2019 Summer 2020 may seem like a long way off, but advertisers are starting to consider the opportunities—and challenges—presented by the upcoming Tokyo…

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