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ANA Releases Version 2.0 of Media Agency Template

USA - July 12 2018 The Association of National Advertisers (ANA) released version 2.0 of the ANA Master Media Buying Services Agreement. The original template was issued...

Michael Isselin, Keri S. Bruce.


The Sapin Decree on digital advertising services has come into force. It nevertheless raises several questions regarding its implementation.

France - April 30 2018 The much-awaited Decree No. 2017-159 of February 9, 2017 on digital advertising services (the “Sapin Decree”) has entered into force as of January 1...

Ron Shalit, Daniel Kadar.


We’ll Always Have

France - June 15 2017 Next week, the advertising industry gathers in Cannes, France for its annual awards celebration. In addition to the much coveted Lion statuette...


Happy Anniversary

USA - June 7 2017 A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers' commissioned study entitled, An Independent Study...


What’s next for the advertising industry? Blockchain

USA - May 25 2017 Industries are increasingly harnessing blockchain technology in new and innovative ways. Blockchain - a digital record, or ledger, of transactions -...

Kari S. Larsen, Keri S. Bruce, Michael E. Strauss.