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We’ll Always Have

France - June 15 2017 Next week, the advertising industry gathers in Cannes, France for its annual awards celebration. In addition to the much coveted Lion statuette...


Happy Anniversary

USA - June 7 2017 A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers' commissioned study entitled, An Independent Study...


What’s next for the advertising industry? Blockchain

USA - May 25 2017 Industries are increasingly harnessing blockchain technology in new and innovative ways. Blockchain - a digital record, or ledger, of transactions -...

Kari S. Larsen, Keri S. Bruce, Michael E. Strauss.


Digital media are now caught by French regulation and in particular by stringent transparency requirements

European Union, France - May 24 2017 By virtue of the French "Sapin" law of January 29, 1993, France has become one of the most transparency-regulated media markets in the world, and...

Ron Shalit, Daniel Kadar.


Another Wake Up Call for Transparency

USA - May 22 2017 On May 18, the Association of National Advertisers (ANA) released a critical study under a joint initiative led by AdFin in cooperation with the ANA...

Keri S. Bruce, Matthew Y. Kane.