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Brands - Noncompliant DTC Websites Are a Hot Spot for ADA Lawsuits

USA - February 17 2021 Given the growth trends in eCommerce, it is not surprising that plaintiffs’ lawyers have changed their litigation targets from brick and mortar…

Martha Brewer Motley, George L. Stevens

Why Control Is A Key Component of Your 1P Amazon Strategy

USA - February 3 2021 Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a…

Selling 3P on Amazon? Control Is Key To Optimum Growth

USA - January 27 2021 Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destiny. Importantly, however, better outcomes do…

Three Common Unauthorized Seller Enforcement Tactics That Don’t Work

Global, USA - October 6 2020 There continues to be confusion about which enforcement tactics are effective against unauthorized online sellers. Brands often mistakenly believe…

4 Ways In Which Online Sales Control Can Drive Increased Business Value For Your Brand

United Kingdom, USA - September 30 2020 As Amazon and other online marketplaces continue to grow and expand, brands are becoming increasingly aware of the importance of ensuring that sales…