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Navigating Brazil’s IP terrain

Brazil - October 6 2020 What are the leading IP objectives and challenges that your corporation, or your industry, pursue and face in Brazil?…

Robert Daniel-Shores.

Co-ownership of Trademarks in Brazil: Key Changes

Brazil - September 16 2020 Brazil’s accession to the Madrid Protocol has included several important changes to the country’s trademark system, such as simplifying the…

Anne Caroline Lapa de Holanda.

Diversidade é inovação

Brazil - September 9 2019 Até há pouco tempo, o assunto “Diversidade” foi um tema de discussão exclusiva de organizações da sociedade civil. Até que se percebeu que o assunto…

Madrid Protocol in Brazil

Brazil - August 31 2018 When is a trademark a trademark? In an ideal world a trademark should be whatever is perceived as a trademark by consumers. If we consider, for…

Lívia Helayel.

Responding adeptly to Brazil’s trade mark system

Brazil - July 24 2018 Often clients, unaccustomed to Brazil, fret about the wrong problem, such as the backlog. Alternatively, they try to solve a problem with the wrong…

Hannah Vitória Macedo Fernandes, Rafael Marques Rocha.