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Court cuts short challenge to Zicam’s “clinically proven to shorten colds” claims

USA - December 14 2021 In Yamasaki v. Zicam, LLC, Case No. 21-cv-2596 (N.D. Cal. 2021), Plaintiff alleged certain Zicam® cold remedy products were falsely advertised as…

Jessica Griffith, Baldassare Vinti

On notice: Misattributed, False, or Mischaracterized endorsements

USA - November 16 2021 Continuing our series on the FTC’s Notice of Penalty Offenses Concerning Endorsements, this post considers the issues of falsely attributed…

Anisha Shenai-Khatkhate, Alyson Tocicki, Baldassare Vinti

On notice: FTC issues warning to hundreds of companies regarding the use of fake reviews and other misleading endorsements in online marketing campaigns

USA - October 18 2021 Prompted by the proliferation of social media advertising that often blurs the line between authentic content and sponsored posts, the Federal Trade…

Jessica Griffith, Lawrence I Weinstein

The Rise and Fall of “Vanilla” Labeling Challenges

USA - August 12 2021 Beginning in 2020, the advertising world saw an explosion of putative class-actions challenging the use of “vanilla” to describe products where the…

Alyson Tocicki, Lawrence I Weinstein

More Than “Puffery”: Claims Against Canada Goose Survive Motion to Dismiss

Canada, USA - August 4 2021 Judge Victor Marrero of the Southern District of New York recently largely denied a motion to dismiss claims that Canada Goose misled consumers by…

Anisha Shenai-Khatkhate, Lawrence I Weinstein