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Belgian Beer leaves bad taste in the mouth of NZ Māori community

New Zealand, Australia - October 10 2018 The use of indigenous Australian languages and symbols in trade marks and the complexities of the consultative process between commercial entities and...


The branding mistake many new businesses are making

Australia - June 25 2018 Your brand. It’s important. But brand positioning is often the first ‘fail’ people make when entering into the business world. Why is this? Because...


Commonwealth Games ‘Borobi’ mascot under scrutiny due to Indigenous links

Australia - April 5 2018 A recent decision from the Australian Trade Marks Office raises questions about how to ensure indigenous cultural and intellectual property are...


Update on the ‘wanna-bee’ Manuka honey saga

New Zealand, Australia - August 29 2017 We look at the latest developments in the battle for control over who can claim Manuka honey. In February we reported the dispute between New Zealand...


When celebs go bad! The implications for celebrity brand endorsements

Global - June 14 2017 Many companies have reaped the rewards of having some of the biggest names in the world endorse their brand giving them the cutting edge...