Alexandra Moore

DLA Piper

Articles

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2019 a.d. - The post-influencer age?

Australia - July 17 2019 Social media influencers have become a key weapon in the armoury of advertisers and can be successfully used to drive consumer engagement with a...

Valiant Warzecha, Jessie Buchan, Melinda Upton.

National flags and Symbols public property?

Australia - July 9 2019 National flags and symbols are useful marketing tools that are often used by businesses to tap into the national consciousness or demonstrate certain...

Valiant Warzecha, Jessie Buchan, Melinda Upton.

Vigilance required: Trademark exhaustion and parallel importation in Australia

Australia - May 20 2019 Maintaining the integrity of distribution channels is a key concern for brand owners, particularly in the fashion and luxury goods industries. Until...

Valiant Warzecha, Melinda Upton.

Back to school: consumer rights training required

Australia - April 9 2019 The fast-paced retail environment poses a high risk for businesses to make false, misleading or deceptive representations about products and consumer...

Valiant Warzecha, Josephine Gardiner, Lucy Meadley, Melinda Upton.

Trade prize promotions: you’ve got to be in it to win it!

Australia - March 19 2019 You’ve seen them before in magazines, newspapers and when you walk into stores, “Tell us in 25 words or less why you love our product” and “leave your...

Nicholas Boyle, Josephine Gardiner, Melinda Upton.