Edward Chatterton
DLA Piper
Articles
Defending trademarks from non-use cancellations: Strategies for OEM manufacturers in China
China - September 13 2021 In 2019, more than US$470 billion in goods and services travelled from China to the United States. The figure makes China the United States' largest…
Lost in translation: Chinese versions of Western brands
China - May 14 2021 China’s first-to-file trademark system means trademark piracy continues to be problem for brand owners…
What is worth copying is worth protecting: Brand protection through copyright
China - May 14 2021 The problem of trademark piracy in China continues to plague brand owners. Most brand owners are aware of the need to register their core brands in…
One size may not fit all: International registrations in China
China - May 14 2021 When protecting a brand in China, a brand owner can choose either to file a national Chinese trademark application at the China National Intellectual…
When West Goes East: Chinese trademark classification
China - May 14 2021 Once brand owners have their brands registered in China, many think that they are safe from the clutches of brand pirates. Yet brand owners are often…
