Beatrice Brunn
DLA Piper
Articles
The legal challenges of influencer marketing
Germany - September 2 2022 As social media platforms become the primary showcase for fashion and retail brands, influencer marketing plays an increasingly crucial role when it…
EuGH: „Inbox-Werbung“ im (kostenlosen) E- Mail-Postfach nur mit Einwilligung
Germany - December 27 2021 Der Europäische Gerichtshof (EuGH) hat am 25. November 2021 in dem Vorabentscheidungsverfahren der Rechtssache C-102/20 die Werbepraxis des…
Q&A: misleading advertising practices in Germany
Germany - March 16 2021 This article looks at the key legal and practical issues surrounding misleading advertising practices in Germany.
In brief: prohibited and controlled advertising in Germany
Germany - March 16 2021 This article summarises the regulation around prohibited and controlled advertising in Germany.
Influencer Marketing Guide
Global - January 12 2021 The importance of influencer marketing is constantly increasing and it is already a major component of many marketing campaigns. There are numerous…
