Frouke Hekker

Novagraaf

Articles

Results 1 to 5 of 96
Most popular |Most recent


Combination of descriptive terms eligible for trademark protection

European Union, Germany - October 31 2017 Trademark applications frequently fail due to lack of distinctiveness. However, it is possible to overcome this barrier to registration for marks…

Simple geometric shapes not eligible for trademark protection

European Union - May 8 2017 Last month, the EU’s General Court issued its judgement on the trademark application of Chinese undertaking Anta, ruling that the EU’s Intellectual…

Nina Ricci and the importance of trademark reputation

European Union - January 9 2017 We have written before how owners of EU trademarks (EU TMs) 'with reputation’ can claim a broader scope of protection than owners of EU TMs without…

Forever faster, and the challenge of protecting slogans as trademarks

European Union, United Kingdom - April 4 2017 Slogans, products phrases and other types of tagines can help companies to build brand identity; however, applications to protect them as trademarks…

Is 3D packaging eligible for trademark protection?

European Union - June 13 2017 The recent ruling on the packaging on German confectionery brand KNOPPERS illustrates once again the difficulties of registering 3D elements as…