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When Another Company Duplicates Your Tagline

USA - May 29 2018 Your company has been in business and using the same tagline for a number of years. Another company begins using the same tagline. What are your...


The Malformed Referral Contest Promotion. How to Fix It. Part Two.

USA - May 20 2018 In my last blog posting, Autopsy of a Malformed Referral Contest Promotion. DOA., I deconstructed the potential legal and public relations problems a...


Autopsy of a Malformed Referral Contest Promotion. DOA. Part One.

USA, Australia - April 24 2018 With just three sentences, a local business seeking leads for new customers illustrates how a seemingly simple promotion can generate legal and public...


A Few Social Media Etiquette Guidelines

USA - March 7 2018 I shared social media business (and legal) etiquette tips as a panelist at a seminar offered at a JA New York jewelry industry trade event. The...


Protecting Your Recipes

USA - January 23 2018 Cookbook authors, food bloggers and recipe developers have many questions about protecting, sharing, and adapting recipes. In this blog post, I...