William Cao
Featured expert

William Cao

Shanghai, China

About me

Wisdom and Integrity Everywhere

Former IP leader of Royal Philips Electric and Unilever(China), who founded Shanghai GreRoyalt in 2000 with ambition and vision.

William has extensive practical experience and an international perspective, with particular expertise in IP protection strategies, risk management, value assessment, and has a long history of working well with officials in China's IP departments, enabling to provide the necessary government-enterprise communication to clients.