Victoria Arnold
World Trademark Review
Articles
Results 1 to 4 of 4
Dispelling counterfeit myths, prioritising budgets, navigating political conflicts - WTR Connect week one takeaways
Global - October 9 2020 The inaugural WTR Connect virtual conference, bringing together the trademark community to share best practice with major industry figures, is…
“Brands will be more and more resource-challenged”: five predictions for the future of IP practice
Global - September 7 2020 This week, WTR will be publishing its annual Global Leaders supplement, in which a select number of the trademark elite reflect on their professional…
USTR hits out at EU GI regime, while China remains top of priority watch list
European Union, United Kingdom, USA - May 4 2020 The Office of the US Trade Representative has published its annual Special 301 Report, assessing the effectiveness of IP protection around the world…
The positive placebo effects of high-performance brand reputation revealed
Global - November 5 2019 A recent study has brought to light market research revealing that trademarks with a performance-enhancing reputation have a positive placebo effect…
