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Are trade marks fair game for use as Google AdWords?
  • Shoosmiths LLP
  • European Union, United Kingdom
  • March 16 2017

This article looks at the rise of online advertising amongst brand owners and the impact on Google AdWords. Expenditure on internet advertising in

Intellectual property rights in a virtual world
  • Dentons
  • United Kingdom
  • March 13 2017

This article will explore the key legal issues relating to intellectual property (IP) rights, traditionally only used in the real world, and their

On your marks, get set Europe - 2nd edition
  • Taylor Wessing
  • European Union, United Kingdom
  • March 6 2017

This guide helps brand owners navigate the trade mark systems of the European Union

Football club badges: the legal implications of misuse
  • Squire Patton Boggs
  • European Union, United Kingdom
  • February 16 2017

In January 2017, the Italian football club Juventus unveiled a new club CREST. The familiar silhouette of a charging bull against the fabled black

Kit Kat shape mark: has the EU General Court pre-judged the UK Court of Appeal?
  • Taylor Wessing
  • European Union, Germany, United Kingdom
  • January 30 2017

We have previously reported on the challenges by MondolezCadbury to Nestlé’s four-fingered Kit Kat shape trade mark - see here and here. The parties

Conflicto de marcas para Alicia en el país de las maravillas
  • Cuatrecasas Gonçalves Pereira
  • United Kingdom, USA
  • January 24 2017

La película "Alicia a través del espejo" (Alice Through the Looking Glass), producida por Walt Disney Pictures fue estrenada en mayo de 2016 como la

What’s in a name? Well, quite a lot really.
  • Barker Brettell LLP
  • United Kingdom
  • January 13 2017

Trading under your name is an appealing idea, especially in the fashion world where designers frequently use their own names as brands (think Hugo

Keyword advertising - novel questions of honest concurrent use and passing off
  • Squire Patton Boggs
  • United Kingdom
  • December 7 2016

Cases on trade mark infringement in the context of keyword advertising are rare. However, the UK High Court recently handed down a ruling on exactly

Confident who owns the name on the hood?
  • Barker Brettell LLP
  • United Kingdom
  • November 18 2016

As long as the sun rises in the east and sets in the west, it seems there will always be trade mark battles in the automotive industry. But is it

A Potent Trade Mark Brew of Alcohol and Music
  • Brodies LLP
  • United Kingdom
  • October 12 2016

Trade marks and the ELVIS wars - pick your fights carefully? Who would have thought we would see a Scottish based brewery taking on the might of the